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Traditional techniques translated in modern processes

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Apparel Online India April, 1-15, 2016

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Sustainability and innovation joining hands to meet export demands...

Despite handicraft industry being an important component of the textile sector and also a focus area for the Government, artisans are far from being able to generate enough to sustain their livelihood. But working towards preserving our own heritage and tradition, many known brands have been trying their best to translate the age-old embroidery styles found across the country, as also shibori and ikat weaving techniques in modern ways, to ensure betterment in artisan’s source of revenue and craft promotion. Organizations, like Soma, Dastakri Haat Samiti, Mura Collective and Fab India, amongst others hope to make a difference by ensuring that traditional techniques are translated in modern processes…

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Source: Apparel Online India April, 1-15, 2016
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