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Statement Scarves and Stoles!

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Apparel Online India July, 16-31, 2015

A massive fall fashion trend making its way into the summer wardrobes...

Over the last few years, the accessories segment of scarves, stoles and shawls have been experiencing a boom with summer and winter styles partly covering each other, to become a ‘must have’ for the entire year. Re-named as the springtime scarves, these fashionable commodities with its various versions are single-handedly taking down other accessories to become the centre of attention. With retailers having to stock excess inventory owing to overlapping seasons, scarves are the safest options, as unlike garments, they do not change in every two weeks and are not necessarily season-restricted. Looking at this growing market, Team AO tries to find out the variety this segment has on offer and how Indian players are catering to buyer demands… Tied…

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Source: Apparel Online India July, 16-31, 2015
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